Why LIV Athletic?
Late in 2015 we realized our vision for our athletes and our community extended beyond a
challenging WODs and Olympic lifting. That led us to expanding our company and creating LIV
Athletic. It was the next step in our mission to create active and socially connected lives for our
To realize how far we’ve come, let’s go back to the beginning: CrossFit Gainesville started in
2008 with just 1500 square feet of floor space, 4 barbells, 2 wallballs and a handmade pull-up
rig. We were the 500th affiliate and the first ever in Gainesville, FL. (To put that in perspective,
there are now over 12,000 affiliates!) CrossFit Gainesville was a tremendous success and we
eventually knocked down the walls to create 3,000 square feet of space for the athletes.
Throughout the journey with CFG it became apparent that this style of fitness is so much more
than a challenging WOD and heavy lifting. It is a lifestyle.
CrossFit and the community it fosters are unlike any other. We have seen people transform
their life and influence the people around them with CFG. However, some people were not
interested CrossFit program but still wanted to take themselves on with challenging workouts
and the support of a tight-knit community. We realized there was an opportunity to create
more channels in our gym for people to join our team to develop basic strength and
conditioning and be involved in the community!
With that in mind, we developed three other programs to facilitate almost any goal and training
style preference. To compliment our CrossFit programs, we launched FitCamp, Sweat and
Personal Training. This offered our members several programs to best meet their goals, all
under one roof, all with an energetic and supportive atmosphere.
With the addition of our new programs we are one large step closer to living our vision of
creating a community that is centered around living active and socially connected lives. Our
commitment to our members is to build lifestyles that support people in all aspects of their
lives. We all hold health and fitness as a priority in our lives, but we do so much more than
“exercise.” We train for life and we enjoy the process. And through the sweat, laughs
challenges, we create powerful and inspiring results.
I personally thank you for being such a valued member of our community. Your continued
support and hard work allow us to live our dream and continue to support people in creating
the life of their dreams. Now let’s get get moving and start living!
Chris Thorndike & Stephanie McCarthy